Monthly Archives: October 2015

Make Communicating With You Easier

Written by William G. Handlos, P.E. Your company expends a high cost to acquire leads.  Presto’s cost to create a lead is estimated at $250 – $300 per qualified lead.  Think of that cost when your phone rings or you receive an email inquiry.  Leads are precious.  Treat leads well, so that they convert.  Treat leads poorly and they just may flip to a competitor. Have your contact info on each and every e-mail.  It is frustrating to receive email from “Bob” without all contact info at the signature line.  Make it easy to reach you.  Smart phones allow one click calling to phone numbers on email. Answer telephone calls and leave customers to voicemail only if absolutely necessary Customers are ready to buy when they’re ready to buy….you may miss your chance.  You must be present to win! Make it clear to your customer after hours calls are no problem They likely won’t use it, but it strengthens the relationship to know they can access you when they need you. Let them know that you are there for them…….anytime. Place your name and greeting on your voicemail so I know they know they have reached the right number.  No… Read more »