Posts Tagged: Presto Geosystems

How Well Do You Know Your Competition? Try Installing Them.

Written by William G Handlos, P.E. Presto Geosystems is the maker of the GEOBLOCK Grass Pavers® family of rigid vegetated porous pavement products. We’ve been manufacturing porous pavements since 1978 and have been a leader in the industry ever since. It’s safe to say we were pretty comfortable with our understanding of the differences between our products and our competitors in the market….or so we thought. We knew our products were premium performers offering the best structural modulus (load spreading snowshoe effect), more structural high density polyethylene per square foot than our competitors, load transfer tabs to assure no separation at joints and an industry-leading warranty. Our competitors on the other hand  go with much lighter density product design and some offer their products on rolls like carpet or rolls of sod.   We knew a product that comes on a roll was not a very effective load transfer device. After all, the whole point of vegetated porous pavement is to protect the topsoil (and therefore the root system) from damaging compressive forces and to transfer those forces to the layer below the topsoil – preventing rutting and offering a stable riding surface for fire lanes, overflow parking, or occasional… Read more »

Content Marketing in the Geosynthetics World

Written by William G. Handlos, P.E. In the past, salesmen were hunters who would pursue customers with cold calls, emails and office visits to help them understand how problems could be solved with product line offerings. They would qualify opportunities, perform a needs analysis and pitch their value proposition to the identified decision maker. After the pitch, a price proposal would be made and if the solution was perceived a fit – negotiations would ensue and the job would be won or lost. The salesman controlled the buying process. If you haven’t noticed, there is a significant shift occurring in the sales process. Now, the customer does internet research and is well into the decision process before we even get the chance to meet them. Information that they find on websites, blogs, digital industry trade publications, and discussion boards about the products we offer supplies them content they use to form opinions and make decisions to either contact you….or to move on and continue their search,… perhaps with a competitor. The graphic below from Inboundsales.net says it all. We all have at our disposal – a matchmaking service called Google® (and others) that connect us in mere seconds. As a… Read more »

A Simple Question

Written by: William G. Handlos, P.E. How long does it take to install? It is a question we hear every day. When it comes to cost and installation rates for geosynthetic construction products, there are no simple answers to what seems like simple questions. In fact, beware of those who try to simplify determination of installation costs for their products with quick answers or charts and tables to determine construction rates. Experienced project managers and site supervisors of the crews charged with installation are in the best position to estimate productivity rates. They know best their crew’s capability and the characteristics of the site involved. The variables that need to be considered include: Crew size, talent, work ethic and workday length Temperature, precipitation and length of day (sunlight) Experience with product class Size of the project Site Access Site Conditions (see weather) Crew The optimum crew size is important. Too small and you may lose the benefits of assembly line productivity. Too large and you will find that you fall over each other and pay for extra “inspectors”. All crews are not created equally. The familiarity with tools and techniques vary greatly as does the work ethic both between crews and… Read more »